Aussie Shit Girls Say About Hair
Challenge // How do you make a "viral video" when your client asks for one?
Solution // We tapped into hair problems that everyone can relate to with hilarious videos from the maker of the original "Shit Girls Say" videos.
Role // As ECD I was responsible for delivering a "viral video" with very little media support and a tiny creative team. We came up with "Shit Girls Say About Hair" and I was responsible for shepherding it through the objections and concerns of a CCO and a traditional ECD that didn't get it, and selling it in to a very challenging client.
Results // The "Shit Girls Say About Hair" videos went viral and have gotten almost 30,000,000 views to date.