Challenge // How do you take the concept of "Rube Goldberg in a Bathroom for Toothbrushes" and bring it to life?
Solution // We created a virtual bathroom where users could interact with just about everything they could see, which would trigger a surprising chain of events that would inevitably result in the toothbrush ending up somewhere gross.
Role // As Creative Director I conceived how the concept would translate to a site experience; including how to take the idea from concept to execution. I directed a 2 day/$500,000 HD video shoot on a sound stage with live action and green screen sequences and supervised all the animations in post, the flash development, and the UI.
Results // The site won a WebAward for "Outstanding Achievement in Web Development".