Samsung The Frame LauncH Event

Challenge // How do you introduce the public to Samsung's revolutionary new TV that's also a work of art ?
Solution // We created an invite only gallery event featuring the work of three Samsung artists with choreographed custom sound, lighting, extras, and live dance and music performances that created an immersive art experience with the Samsung Frame at it's core.
Role // I managed the artists interpreting their wishes, with the needs of the brand, and providing supplemental creative support to help realize each of their visions. I worked with my team to design the whole event experience from end to end including interior design, lighting design, catering, special effects, event sequencing, etc.
Results // Our event was used to create an immersive experience for those lucky enough to be invited to attend and two pieces of content used to extend the reach of the event; one documentary and the other an ad.