Verizon Youtube Nation Interstitials

Challenge // How do you make ads that don't feel like ads in the middle of content?
Solution //  We came up with some ridiculous "Good Choice/Not So Good Choice" scenarios and worked with the hilarious folks at 5-Second Films to produce them. It was the second time I had worked with 5SF. In the past I had given them one of their first opportunities to work with a brand.
Role // As ECD Digital/Social for Verizon I lead the team who concepted and produced these videos.
Results // People were entertained while we briefly interrupted their content.